Frontier GTM

Your pathway to commercial growth in new markets.

A three-month GTM accelerator for startups commercializing in Vietnam or the Middle East. Selective by design.

Applications Open
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Inside the three-month journey.

Two months of structured GTM preparation, then a week in-market meeting the corporate, investor, and government stakeholders who can move your entry forward — built for founders with a product that works and a market they have not cracked yet.

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3 months
Program length
2 markets
Vietnam and Middle East
Online + in-market
Format
10 startups
Per cohort
20+
Network partners
The Challenge

Entering a New Market Takes More Than a Good Product.

Most expansion attempts don't fail on product. They fail on sequencing, local context, and access to the people who can actually move a deal forward.

  1. 01

    Understanding local customer needs, buying behaviour, and what a credible offer looks like in-market.

  2. 02

    Identifying the right commercial partners — and telling a real channel from a polite introduction.

  3. 03

    Navigating regulation, government requirements, and market-entry processes without burning quarters.

  4. 04

    Building trust with enterprise customers and investors who have never heard of your company.

  5. 05

    Avoiding the cost of entering too early, in the wrong city, or without local validation.

  6. 06

    Turning introductions into pilots, partnerships, and revenue rather than a folder of business cards.

The Program

From GTM Strategy to In-Market Commercial Access.

Three months. Two of online preparation, one culminating in curated in-market access.

  1. 01
    Month One

    Define the market-entry strategy

    Which market, which customer, which wedge — plus positioning, pricing, and the regulatory picture. Delivered online, around your operating schedule.

  2. 02
    Month Two

    Prepare for commercialization

    Workshops and expert sessions that turn the strategy into materials, sales motions, pilot designs, and meeting-ready narratives.

  3. 03
    Month Three

    Enter the market

    A week in-market: corporate and customer meetings, investor and government engagement, site visits and roundtables — then structured follow-up.

Ready to pick your market?
Applications for the next cohort are open.
Apply for the Next Cohort
Market Pathways

Choose the Market That Fits Your Growth Strategy.

Two clear, credible routes — each with in-market teams, networks, and playbooks rather than a general international program.

Ho Chi Minh City

Vietnam

Frontier GTM runs through Brinc's joint venture with Sunwah Innovation — built so companies land in Vietnam with an operating foothold rather than a visit.

The JV opens access to local corporates, industrial parks, universities, investors, and government bodies, with one mission: help you localise, win your first Vietnamese customers, and build a base you can scale from.

Dubai

Middle East

Brinc has run programmes and innovation services across the Gulf since 2017, working with investors, corporates, and government — one of the longest-standing players in the region.

We operate in Bahrain, Dubai, Abu Dhabi, Saudi Arabia, Qatar, and Oman, so your market week is built on relationships that already exist rather than introductions made from scratch.

Sectors

Six Sectors. Two Markets.

We work with companies whose buyers are enterprises, institutions, and government. Apply under the sector that best fits your product.

Applied AI & Data

Enterprise AI, synthetic data, spatial and generative platforms selling into industrial and corporate buyers who need proof before procurement.

Fintech & Digital Assets

Payments, digital asset infrastructure, and compliance analytics, where licensing and local partnerships decide whether entry is even possible.

Biotech & Therapeutics

Clinical-stage therapeutics and life-science platforms navigating regulators, trial partners, and specialist investors in an unfamiliar market.

Proptech & Built Environment

Building intelligence, facilities, and engineering technology whose buyers are developers, landlords, and public infrastructure owners.

Energy & Battery Technology

Storage, energy management, and clean technology moving beyond a single home market into utility, industrial, and government demand.

Cybersecurity & Enterprise Software

Zero-trust, risk, and security operations platforms facing long enterprise procurement cycles and local trust requirements.

Partners

Who You Meet.

Engagements are built from an existing network of investors, corporates, and government partners across Vietnam and the Middle East.

Brinc’s network across both markets. Engagements are arranged according to fit, relevance, and availability — inclusion here is not a commitment by any organisation to meet every cohort.

Investors

MEVP
MEVP
BECO Capital
BECO Capital
Shorooq Partners
Shorooq Partners
Wamda Capital
Wamda Capital
Nuwa Capital
Nuwa Capital
VinaCapital
VinaCapital

Corporate Partners

Aldar
Aldar
DAMAC
DAMAC
Majid Al Futtaim
Majid Al Futtaim
Masdar
Masdar
M42
M42
Gamuda Land
Gamuda Land
SonKim Land
SonKim Land
Hoa Binh Construction Group
Hoa Binh Construction Group
Phat Dat Corporation
Phat Dat Corporation

Government & Ecosystem Partners

NEOM
NEOM
Hub71
Hub71
Dubai Science Park
Dubai Science Park
SRTIP
SRTIP
MBRIF
MBRIF
Oman Development Bank
Oman Development Bank
Khalifa University
Khalifa University
Becamex IDC
Becamex IDC
ME Proptech
ME Proptech
PropTech Vietnam Network
PropTech Vietnam Network
The Community

Inside the GTM community.

Founders sharpen pipeline and positioning in rooms full of operators, buyers, investors, and government partners.

Frontier GTM programme Frontier GTM programme Frontier GTM programme Frontier GTM programme Frontier GTM programme Frontier GTM programme Frontier GTM programme Frontier GTM programme Frontier GTM programme Frontier GTM programme Frontier GTM programme
The Team

The People In the Room.

The Brinc operators who design your engagements and prepare you for them, alongside the in-market partners who open the doors.

Manav Gupta

Manav Gupta

CEO

Brinc

Yasin Aboudaoud

Yasin Aboudaoud

CSO

Brinc

Nick Ramil

Nick Ramil

CMO

Brinc

Guillermo Ginesta

Guillermo Ginesta

Managing Director, HK

Brinc

Levi Lewandoski

Levi Lewandoski

Head of UAE

Brinc

Thuy Ho

Thuy Ho

Managing Director, Vietnam

Brinc

Edwin Lee

Edwin Lee

Head of Operations

Brinc

Aarif Kuang

Aarif Kuang

Program Manager

Brinc

Tom Purdon

Tom Purdon

Ecosystem Lead

Brinc

Jesse Choi

Jesse Choi

Regional Director (ASEAN) & CEO

Sunwah Group & Sunwah Innovations

Trung Hoang D.

Trung Hoang D.

Partner

VinaCapital Ventures

Roy Nguyen

Roy Nguyen

Founder

Proptech Vietnam Network

Program Cost

What's Included.

One flat fee covers the full programme — the online GTM curriculum, market preparation with our team and in-market experts, curated access in Vietnam or the Middle East, and flights and accommodation for one founder on the in-market roadshow.


$40K
USD

Per startup · Full programme

No hidden costs · No equity taken

Apply for the Next Cohort
  • A market-specific GTM strategy

    Documented and decision-ready, built for one market rather than "international".

  • A refined value proposition

    Positioning and messaging localized to how buyers in your target market actually evaluate.

  • A target-account and partner list

    Named companies, named partners, and the rationale for each — not a market map.

  • A localized sales and partnership approach

    The motion, the channel structure, and the commercial terms that travel in-market.

  • Investor and corporate meeting preparation

    Narrative, materials, and rehearsal before the meetings that matter.

  • Curated introductions

    Corporate, investor, and government stakeholders relevant to your sector and objectives.

  • Flights and accommodation in-market

    Covered by the fee for one founder. Bring more of the team at your own discretion.

  • A structured market-entry action plan

    A 90-day commercialization plan built from real in-market feedback.

FAQ

Common Questions.

FormatHow long is the program, and what is the format?
Three months. Months one and two are an online curriculum plus workshops and expert sessions, delivered around your operating schedule. Month three is the curated in-market access experience in your selected destination, followed by structured follow-up.
DatesWhen does the cohort run, and when do applications close?
The next cohort starts in Fall 2026. Applications are reviewed on a rolling basis — there is no single deadline, and places are confirmed as suitable companies are selected, so earlier applications have more of the cohort to choose from.
CohortHow many startups join each cohort?
Ten. We keep cohorts small so that in-market engagements can be built around each company's commercial objectives rather than run as a group itinerary.
MarketsWhich markets can I choose between?
Vietnam or the Middle East. Both pathways include the online GTM curriculum, market preparation and expert sessions, and curated in-market access. You indicate a preference when you apply and the pathway is confirmed during selection.
CostWhat is the participation fee, and what does it cover?
The fee is USD 40,000 per company, the same for both pathways. It covers the online GTM curriculum, market preparation and expert sessions, curated stakeholder engagements, and in-market programming — including flights and accommodation for one founder on the in-market roadshow. Additional team members, visas, and personal expenses are at the company’s cost.
FundingAre grants or scholarships available?
[Availability and how to be considered.]
EligibilityWho is eligible to apply?
Startups with a validated product or service, early commercial traction, and a business model that can transfer to a new market. A founder or senior commercial leader must be able to commit to all three months, including the in-market week. [Add any geographic, sector, or incorporation requirements.]
EquityIs the program equity-free?
Yes. Frontier GTM is equity-free — the programme is funded by the participation fee, and Brinc takes no stake in your company for taking part.
StageWhat stage should the startup be at? Do we need existing customers or revenue?
The program is designed for post-validation companies. You should have a product or service in market and some combination of customers, pilots, revenue, or other meaningful traction. Pre-product teams are better served by an earlier-stage program.
PathwaysCan we apply to both market pathways? How is the pathway selected?
No — each company joins one market pathway, not both. You indicate a preference in the application, but the final decision rests with Brinc and our in-market partners, based on where your commercial thesis, sector, and target customers are strongest.
AccessWhat does "market access" include?
Curated engagements built around your objectives: meetings with potential corporate customers and partners, investor meetings and ecosystem engagement, government and institutional discussions, site visits, roundtables, and structured networking — plus preparation before and follow-up after.
GuaranteesAre corporate meetings, pilots, contracts, or investment guaranteed?
No. Engagements are curated to fit, relevance, and availability. What the programme guarantees is preparation and curated introductions to relevant corporate, investor, and government stakeholders — not pilots, contracts, or investment. Those outcomes depend on your product, your team, and the market, and any programme that guarantees them is not being straight with you.
TravelAre flights, accommodation, and visas included?
Flights and accommodation for one founder on the in-market roadshow are covered by the programme fee. Companies are welcome to bring additional team members at their own discretion and cost. Visas and personal expenses are arranged and paid for by each company.
CommitmentHow much time does the program require, and who should participate?
Three to five hours a week on average across months one and two, plus the full in-market week in month three. Participation should come from a founder or senior commercial leader with the authority to make market-entry decisions.
AfterWhat happens after the in-market visit?
You convert market feedback into a 90-day commercialization plan, with structured follow-up from the team.

Ready to explore your next growth market?

Apply Now
The Challenge The Program Market Pathways Sectors Partners Community The Team Price FAQ